Digital Marketing Executive

About the role

We’re looking for a Digital Marketing Executive to join our dynamic, fun & fast paced team. Reporting to the B2B Marketing Manager, you'll shape Pieminister's brand on digital platforms, help to deliver our communications strategy & support our key channels, giving you great commercial exposure within the business. This is primarily a content creation role, but you'll support in launching new products, innovation, & brand campaigns across all channels. This role is perfect for a creative marketer looking to grow in their career. You’ll need to have a great understanding of social media channels & trends, experience in producing engaging content, & be able to turn insights into actions with an analytical mindset. This role is based in our Head Office in Stokes Croft Bristol.

Responsibilities:

Social Media:

• Create & schedule content for social media platforms including copy, video & imagery
• Daily community management
• Organising giveaways & competitions to support follower growth & increase engagement
• Working collaboratively to communicate our sustainability goals across our social media platforms
• Track & report key metrics

PR/Influencers:

• Use social media & media monitoring platforms to identify influencers to collaborate with
• Manage relationships with online media & influencers to maximise brand amplification on relevant networks

Email/CRM:

• Own newsletter timetable in line with marketing calendar
• Create regular email content (copy & imagery)

Website:

• Keep all website content in line with marketing campaigns
• Create SEO optimised content

Brand & Marketing:

• Work with the marketing team & external agencies to create & execute seasonal campaigns across various channels
• Support the marketing team to understand our consumers better, understanding the marketing landscape & keeping on top of food trends & restaurant marketing trends
• Provide digital support to restaurant & wholesale teams with launching new products & menus
• Assist our Creative Director with photoshoots for print & shopper media assets

About you

• Experience in crafting compelling content
• Good writer & strong all-round communicator
• Marketing/business experience
• Analytical & highly organised
• Solid computer skills

Desirable

• Understanding of SEO & measurement platforms (Google Analytics)
• Understanding of paid social media advertising (Meta Business Suite)
• Interest in food & hospitality trends
• Proficient in Canva, Hootsuite & Klavyio
• Marketing, PR, Communications or English degree

We don't expect candidates to meet all of the above requirements, if you feel you meet some of these & are interested in the role, please apply.

About our pay and benefits

We offer a comprehensive package, which like our pies aims to cater to all. From free food, time off to support your passion, to training, coaching & skills-based progression plans. There’s something for everyone here.

• Salary of £27,718 with up to 10% of annual salary in bonuses
• Quarterly Performance Bonus (up to 7.5% of salary)
• Annual Business Performance Bonus (up to 2.5% of salary)
• Plan for the future with company pension contributions
• 29 days holiday (including bank holidays) plus 1 day extra per year you work with us (up to 4 years)
• Employee Assistance Programme with access to free counselling
• 1 paid volunteering day a year
• All the pies you could eat at cost price
• Up to £500 worth of pie & mash for the wedding of your dreams
• Cycle to work scheme
• Refer a friend bonus scheme
• Staff discount meals in our restaurants & lunch on us every week (Pie-day Friday!)
• Continuous training & development to grow within the world of pie

About Pieminister

From a small pie kitchen, café & festival stall in 2003, Pieminister has grown into the UK’s No 1 premium hot pie brand. An independent family business with its foundations firmly rooted in sustainability, Pieminister is a B Corp & aims to be Net Zero by 2040: just one of the commitments laid out in the company’s Pies Planet People goals.

With a growing number of Pie & Mash restaurants opening across the UK and 100s of retailers & pubs stocking their award winning products, Pieminister has gained a reputation as the go-to pie for those in the know.

The company is led by its original founders, brothers-in-law Jon & Tris. Their Pie Crew is a strong team of enthusiastic, entrepreneurial people who work hard & have fun. Everyone is included, respected & is committed to drive positive change together, one pie at a time!

As part of our Pies Planet People goals, we are committed to promoting a diverse workforce & inclusive culture, where everyone feels valued & has their voice heard. As an equal opportunities employer we want our workplace to be somewhere everyone knows they are truly welcome.